Welcome
Life in the Westcountry is full of surprises; real characters with real stories to tell. Brewers, hoteliers, publicans, world class chefs, farmers, the list goes on. Together they’re a formidable force.
At the heart of Well Seasoned is Ross Hayward - a creatively driven individual with ten years experience in PR, marketing, branding, copywriting, design and photography. It is a niche offering for those wanting to communicate their credentials in a fresh, original and bespoke way.
Personality, integrity and substance are what really matters.
Vision
Specialising in travel, tourism and especially food and drink, there is a deliberate emphasis on the written word, striking imagery and the human touches behind a brand to create memorable points of difference.Free from the constraints of a sterile nine to five office mentality, the aim is always to get to the core of something, whether through short, sharp bursts of creative vigour or from the trust and understanding that comes from long standing relationships and mutual respect.
Brand Management
Clients can choose between a comprehensive and retained approach or embark on a project by project basis. Either way, there will be a consistent and stirring voice across everything that is undertaken. Brochure copy, entering awards, producing videos, co-ordinating social media, developing brand identity, photography, email newsletters, advertising campaigns or a more long term PR campaign. Each task is met with the same enthusiasm.
The style of writing is succinct, evocative and insightful. Stories are brought to life. A passion for contemporary design, aesthetics and an interest in current trends, together with an eye for a striking photograph, ensures a strong, visual end result. The power of good imagery is never overlooked. Imagination is mixed with strategy. Ideas might come from a well thumbed cookbook or simply from working with like minded people.
The same mindset extends to producing memorable HD videos. Film is the richest story telling medium of all and an invaluable PR tool; immersive and evocative in equal measure. With a little imagination, simple everyday actions filmed in high definition can suddenly take on a whole new dimension.
Approach
Long standing relationships go hand in hand with tangible results allowing a real insight into the heart of a business. This is not a high volume, quick turnaround corporate agency - the ethos here is to specialise in something and to do it extremely well. Being passionate about your subject area is crucial, it shines through in the end result whether it is a brochure, photograph or press release. It is impossible to be all things to all people.
Public Relations
Well Seasoned looks after the PR for a small portfolio of clients handpicked for their pioneering vision and because they exude integrity and passion. They are the type of clients who aspire to be the best at what they do, who go the extra mile for their own customers and who will be remembered for the excitement and sensation that surrounds them.
Relationships are fostered with key journalists, feature ideas are imaginative, photographs are carefully thought through and there is a purpose behind everything rather than just trying to justify a fee. The aim is always to generate momentum and excitement so that one opportunity leads to another.